Introduction In today’s rapidly changing corporate environment, staying ahead of the rivals is essential. Competitive analysis has traditionally been a key approach for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are transforming how businesses gather, proces

Overview Social media marketing has evolved dramatically in recent years, driven by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of businesses and marketers